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Saturday, March 31, 2018

VF Corporation - YouTube
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VF Corporation is an American worldwide apparel and footwear company founded in 1899 and headquartered in Greensboro, North Carolina. The company's more than 30 brands are organized into five product categories: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. The company controls 55% of the U.S. backpack market with the Jansport, Eastpak, Timberland and North Face brands.


Video VF Corporation



History

The company was established first as Reading Glove and Mitten Manufacturing Company in Pennsylvania in October 1899 by John Barbey and a group of investors. The company was started with $11,000 and a 320-square-foot (30 m2) factory that was leased for $60/month. It was incorporated in Pennsylvania on December 4 of that same year. The manufacture of undergarments began in 1919, accompanied by a name change to Vanity Fair Mills. Shares were initially sold to the public in 1951.

The H.D. Lee Company (now Lee) was acquired by the company in 1969 and the corporate name was changed to VF Corporation to reflect the more diverse product line. Blue Bell Inc., the owner of such brands as Wrangler and JanSport, was acquired in 1986, effectively doubling the size of VF and making it the largest publicly held clothing company.

In 1998, VF moved its headquarters from Wyomissing, Pennsylvania to Greensboro, North Carolina to be closer to more of its operations.

The company announced the purchase of VF Corporation's "Vanity Fair" lingerie business by Fruit of the Loom for $350 million in cash on January 23, 2007.

On February 28, 2007, VF Corporation acquired Majestic Athletic. On July 26, 2007, VF Corporation announced the purchase of 7 for all Mankind and Lucy Activewear for a combined $885 million. Eric C. Wiseman became President, CEO, and Chairman in 2008. Effective January 1, 2017 Steve Rendle took over CEO and President responsibilities.

In 2011, VF Corporation announced its intention to purchase Timberland for $2.2 billion. The deal closed in September 2011. On December 21, 2012, VF Imagewear was awarded a multimillion-dollar contract to provide uniforms and insignia for Customs and Border Protection officers. In February 2013, Imagewear was awarded a $50-million contract to manufacture uniforms for Transportation Security Administration officers.


Maps VF Corporation



Brands

Jeanswear

  • Wrangler income was $2.3 billion
  • Lee income as of 2013 was $1.2 Billion dollars
  • Rustlers
  • Rock and Republic

Workwear

  • Dickies
  • Red Kap
  • Horace Small (The Force), a clothing company based in Nashville, Tennessee, that produces uniforms for law enforcement, fire, EMS, security and land management services. It was founded in 1937. In 1999 the company was acquired by VF Corporation, and was renamed as The Force in 2005 but reverted to the original brand name in 2010.
  • Bulwark Protective Apparel

Outdoor and action sports

  • Eastpak
  • JanSport
  • Kipling Europe
  • Napapijri
  • The North Face
  • Outdoor Products
  • Reef
  • Vans
  • Eagle Creek
  • SmartWool
  • Timberland
  • Lucy

Sportswear

  • Nautica
  • Kipling U.S.

A logo sign outside of the headquarters of the VF Corporation in ...
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VF Outlet, Inc.

VF Outlet

In 1970, it was the suggestion of M.O. Lee, then President of VF Corporation, that established the VF Outlet business that Surplus products from VF sources including Berkshire International and Vanity Fair were sold to the public from a 5,000 square foot factory store, with only a drop cloth separating it from the company's manufacturing facility. In doing so, VF Corporation created a brand-new retail industry, the outlet mall.

VF Outlet stores offer everyday apparel including brand name jeans, intimate apparel, activewear, swimwear, and more for women, men and children. The company currently operates 79 stores in 31 states nationwide.

In October 2013, VF Outlet launched their ECommerce store.

VF Outlet Center

VF Corporation, which opened their first VF Outlet factory store in 1970, was one of the earliest outlet operations, and opened their first outlet center in the country, in Reading, Pennsylvania. The outlet mall, located in Vanity Fair's old manufacturing mills, was dubbed the official "Outlet Capital of the World." The corporate name was changed from VF Outlet Village to VF Outlet Center in 2008.

Today, the VF Outlet Center is owned and operated by VF Outlet, Inc. with over 1,000,000 square feet of retail space and more than 20 stores.


A logo sign outside of the headquarters of the VF Corporation in ...
src: c8.alamy.com


Subsidiaries


VF Corporation | Projects | Work | Little
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See also


VF Corporation Global Brand, Corporate Identity Logo CrossRoads ...
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References


VF Corporation | Projects | Work | Little
src: www.littleonline.com


External links

  • Official website
  • VF Outlet, Inc. official website
  • VF Outlet Center official website

Source of article : Wikipedia