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Tuesday, February 13, 2018

Beer of the Week: Lagunitas Brewing Company | Boa Beer Blog
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The Lagunitas Brewing Company is a brewery founded in 1993 in Lagunitas, California.

The company is completely owned by Heineken International, and it is known for iconoclastic interpretations of traditional beer styles, and irreverent descriptive text and stories on its packaging.

Lagunitas Brewing was the fifth top selling craft brewery in the US in 2013.


Video Lagunitas Brewing Company



History

The brewery was founded in 1993 by Tony Magee in Lagunitas, California, and moved a year later to nearby Petaluma, California, when they quickly outgrew their original rural West Marin location.

Since the mid-2000s, Lagunitas has been one of the fastest-growing craft breweries in the United States, increasing from 27,000 barrels in 2004 to 106,000 barrels in 2010. In March 2011, the company had 92 employees with distribution in 32 states. The brewery announced a $9.5 million expansion slated to begin early 2012 which increased its brewing capacity to 600,000 barrels.

On April 9, 2012, Lagunitas announced plans for a new Chicago-based brewery equipped with a 250 barrel brew house which will also have a 600,000 barrel capacity. In May 2012 it was announced that owner Tony Magee had signed a lease for a location in the city's Douglas Park neighborhood in North Lawndale, "that will put him in a space owned by film studio Cinespace...for at least 20 years." The Chicago brewery started producing beer on April 18, 2014, and opened an on-premises taproom a few months thereafter. A third brewery is being built in Azusa, CA to be in full production by spring of 2018. This brewery will have an ultimate productive brewing capacity of 1,900,000 barrels.

On September 8, 2015, Lagunitas announced that Heineken International would acquire a 50% stake in the company to help it expand its operations globally. As a result of the deal, Lagunitas was no longer considered a craft brewery under the Brewers Association definition of "craft," since Heineken's stake was greater than 25%. Less than two years later, on May 4, 2017, Heineken purchased the remaining portion of Lagunitas, making it the sole owner of the brewery. Founder Tony Magee will continue as CEO of Lagunitas, with the intention of expanding production and distribution of Lagunitas beers worldwide.


Maps Lagunitas Brewing Company



Cannabis associations

The brewery has long-standing associations with cannabis, which have at times caused legal problems.

Some beers have had names associated with the drug, in one case resulting in a name being banned, using the number 420 in internal materials and external advertising, and having a weekly party with cannabis. The use of 420 for marketing and the smoking at parties has stopped for legal reasons.

On Saint Patrick's Day in 2005, the California Department of Alcoholic Beverage Control served a twenty-day suspension of operations to investigate alleged cannabis dealing by employees. Officers had staked out the brewery to observe people supposedly consuming on premises. No charges were filed; Magee admits "no one was willing to sell it to them, but everyone was willing to give it to them for free." The ordeal was eventually commemorated with a beer named Undercover Investigation Shut-down Ale.

Lagunitas dropped '420' from its labels in 2013 after a trademark claim by Sweetwater Brewing Company.


Lagunitas Brewing Company delivery truck with the adage
src: c8.alamy.com


See also

  • California breweries

A tale of two breweries: Petaluma neighbors redefine the meaning ...
src: www.liquidbreadmag.com


Notes


Tech of Lagunitas Brewing Company - YouTube
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References


First Look review: Touring and tasting at the new Lagunitas ...
src: www.domainrealtyonline.com


External links

  • Official Site

Source of article : Wikipedia